Creative Best Practices for Social Media
Video’s popularity has grown exponentially in recent years, especially as consumers continue to spend more time with their smartphones. In 2020 alone, it’s estimated that the average US adult will spend an additional 23 minutes per day on their phone, with much of that time being devoted to social media.
Brands have an opportunity to better reach and engage social media users with video as more than half of consumers want to see increased video content from those they follow.
We get a lot of questions from our clients and partners about how to drive engagement and performance through social and paid video content. Our creative director, Kirk Kempker, put together this round up of tried-and-true best practices when creating video for social.