For the past year, as the entire world reeled from the effects of the pandemic, the ways in which people work, shop, play, live and learn have changed dramatically. However, the resulting digital adoption wasn’t entirely new behavior, but a
As the industry moves closer to a cookie-less world, publishers have an increasingly important role to play. No matter which side of the cookie-alternative debate you’re on, one thing everyone agrees on is the importance of first-party data. Direct first-party relationships
With another Super Bowl in the books, it was indeed a different game this year in many ways as predicted. From the cardboard fans, to a restrained half time show and concerns around yet another super spreader event -- consumer
As many offered support to the Black Lives Matter movement by speaking up for a more equitable society last year, there has been an increased focus on the lack of diversity within companies, especially in leadership roles. We caught up with
Technological advancements have undoubtedly increased the breadth and depth of the digital experiences we engage with online. As the creative industry continues to push and embrace the progression of web development, we talked with Rubi Cabral, our Lead Developer, to
Holiday shopping is off to an early start this year -- as is voting. With the digital acceleration of consumer behavior, this season will be like no other. Here's our roundup of news to have on your radar. Prime is the
Consumers are increasingly expecting more personalized, relevant digital advertising. This starts with delivering ad units that resonate and spark a connection with audiences. Many people think of dynamic campaigns as data-driven creative, but its magic is as much art as science.
Personalized advertising is a fine line for marketers to walk. On one hand, customers are demanding more relevant and assistive ad experiences. But creating ads that resonate with each unique audience can prove challenging for any marketer. That fact that discerning